The Privacy Paradox: Control, Fatigue, and the Future of Our Data

Over half of New Zealanders are now deeply concerned about their individual privacy, driven largely by anxieties over children's digital safety and the use of artificial intelligence in decision-making. While an overwhelming majority demand more control over how their personal information is used, nearly half of the population is experiencing "privacy fatigue," feeling that protecting their data simply takes too much effort. Against a backdrop of low trust in government data handling—a sentiment especially pronounced among Māori respondents—the public is strongly backing tougher laws and large fines to hold organizations accountable.

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